School of Commerce & Management
Artificial Intelligence with the creative artistry of Digital Marketing & Business
School of Science & Digital Media
The BBA – Digital Marketing & Business Analytics program is meticulously crafted to bridge the gap between traditional management wisdom and the dynamic world of digital technologies. We develop professionals who are not just marketeers, but data-centric decision makers capable of driving ROI through advanced analytics and AI-driven strategies.
The program blends core management education with
specialized training in marketing technologies and
business intelligence.
Leveraging Generative AI and automation to independently plan, execute, and optimize global customer journeys.
Developing business intelligence expertise using tools like GA4, Tableau, and HubSpot for actionable insights.
Prioritizing first-party data and privacy-first analytics to build secure and resilient digital marketing ecosystems.
Internship
Oppurtunity
Strategic Assessment
& Skill Cultivation
Strategic Syllabus
Leadership
Holistic Academic
Evaluation
Data Sovereignty - Prioritizing first-party data and privacy-compliant analytics to thrive in a cookieless world.
AI-First Marketing - Moving from manual content creation to AI-optimized customer journeys and automated engagement.
Performance ROI - Shifting from vanity metrics to hyper-targeted conversion mastery and cross-channel attribution.
Data Sovereignty - Prioritizing first-party data and privacy-compliant analytics to thrive in a cookieless world.
AI-First Marketing - Moving from manual content creation to AI-optimized customer journeys and automated engagement.
Performance ROI - Shifting from vanity metrics to hyper-targeted conversion mastery and cross-channel attribution.
A comprehensive roadmap designed to take you from foundational art principles to advanced AI-driven VFX production across four specialized tracks.
Technical Skills
Students gain hands-on experience with Google Analytics, SEMrush, Ahrefs, Meta Ads Manager, Google Ads, Canva, HubSpot, Tableau, WordPress, and learning tools that build confidence.
Advanced analytics suite featuring Tableau and GA4 workstations for data visualization.
Real-time command center for tracking Meta Ads and Google Search campaigns.
Join the 2026 cohort and master the future of data-driven marketing within our state-of-the-art Business Intelligence Lab.
Krishna Vikash has adapted and accepted the implementation of modern systems, adopting latest technologies in teaching methodologies and developments making education a truly global. Preparing new generation students to succeed in this challenging environment demands a flexible and real world based approach to education. The institutions promoted by the group represent the transformation stage of education globally. This metamorphosis and the learning philosophy practiced at Krishna Vikash infuses traditional values into a progressive approach, equipping students to become independent, have their feet firmly on the ground, yet adapt and excel in their chosen fields anywhere in the world.
CHANCELLOR
VICE CHANCELLOR
"The BI labs and live campaign exposure were game changers. Moving from theory to ROI-driven execution helped me secure a top placement."p>
Rahul Sharma
BBA Student, Batch of 2026
"The focus on ROI and data-driven decisions is very practical. I learned to use tools like Tableau and GA4 to solve real business hurdles."
Ananya Singh
BBA Student, Batch of 2026
"The faculty here doesn't just teach management; they teach digital sovereignty and performance core strategies that are vital today."
Aryan Gupta
BBA Student, Batch of 2026
Digital Marketing Manager
Business Analyst
SEO Specialist
Social Media Strategist
Candidates must have passed 10+2 in any stream from a recognized board with a minimum of 50% marks.
We cover GA4, HubSpot, Meta Ads Manager, Tableau, SEMrush, and basic Python for Data Analytics.
Yes, we have a dedicated Corporate Resource Center that facilitates placements in top digital agencies and tech firms.
The duration of the course is 4 years.